Figure 1: Colgate uses Dentists’ recommendation to realize accept as true with from incredibly dogmatic buyers resource: Google Images Figure 2: MAC uses movie star endorsers reminiscent of RandB singer, Rihanna Source: Google Images Lush buyers’ unwillingness to agree to social norms and friends displays that they’re inner directed in social character. Based on VALs “Values, Attitudes And Lifestyles” by Stanford Research Institute, internal directed consumers can also be labeled further into “I Am Me”, “Experiential” and “Societally Conscious” approach to life Context Institute 1996. Marketers at Lush captures case study answer interest in their focused internal directed consumers through the use of keywords similar to “softening” which appeals to case study solution “I Am Me”. Highlighting their items to be biological and hand-crafted will attraction to case examine solution “Experientials” whereas case look at solution attempt to inspire recycling by giving free presents in exchange, appeals to case look at answer “Societally Conscious”. Moreover, Lush uses promotional messages comparable to “exciting body spray” to enchantment to case study solution consumer’s need for individualism. Figure 3: Lush label states “Fresh Handmade Cosmetics” and “Bring back 5 Pots and Get a Fresh Face Mask Free” Source: Google Images Consumers of Lush are also portrayed as being fun seekers, enthusiastic and risk averse as they’re desperate to try new products.
Figure 1: Colgate uses Dentists’ recommendation to realize accept as true with from incredibly dogmatic buyers resource: Google Images Figure 2: MAC uses movie star endorsers reminiscent of RandB singer, Rihanna Source: Google Images Lush buyers’ unwillingness to agree to social norms and friends displays that they’re inner directed in social character. Based on VALs “Values, Attitudes And Lifestyles” by Stanford Research Institute, internal directed consumers can also be labeled further into “I Am Me”, “Experiential” and “Societally Conscious” approach to life Context Institute 1996. Marketers at Lush captures case study answer interest in their focused internal directed consumers through the use of keywords similar to “softening” which appeals to case study solution “I Am Me”. Highlighting their items to be biological and hand-crafted will attraction to case examine solution “Experientials” whereas case look at solution attempt to inspire recycling by giving free presents in exchange, appeals to case look at answer “Societally Conscious”. Moreover, Lush uses promotional messages comparable to “exciting body spray” to enchantment to case study solution consumer’s need for individualism. Figure 3: Lush label states “Fresh Handmade Cosmetics” and “Bring back 5 Pots and Get a Fresh Face Mask Free” Source: Google Images Consumers of Lush are also portrayed as being fun seekers, enthusiastic and risk averse as they’re desperate to try new products.